Getting Local: How Nonprofit News Ventures Seek Sustainability
This report from the Knight Foundation looks at the business models of startup news organizations like MinnPost, Texas Tribune and Voice of San Diego:
…high-quality reporting alone will not create an organization that can sustain its ability to produce news in the public interest.
Instead, successful news organizations – even the nonprofit ones - have to act like digital businesses, making revenue experimentation, entrepreneurship and community engagement important pieces of the mix. Understanding how to create social and economic value and how to adapt and innovate are just as important as good content.